Biotech Marketing & Public Health

Lehan Xiao

Marketing Specialist | Biotech

Biotech marketing professional with a background in epidemiology, public health, and international marketing.

About Me

Connecting scientific insight with market execution.

I am a biotech marketing professional focused on translating scientific and clinical value into clear market communication, distributor support, and product education. My work sits at the intersection of healthcare, global business, and evidence-based public health.

With graduate training in epidemiology and a public health foundation, I bring an international perspective to biotech marketing, market strategy development, marketing event promotion, and professional communication. I am especially interested in connecting scientific products with global partners, distributors, and healthcare audiences.

Education

Academic background

Johns Hopkins University

ScM in Epidemiology

Advanced training in epidemiologic methods, quantitative research, and disease modeling.

Sun Yat-sen University

Bachelor of Medicine in Public Health

Foundation in public health, preventive medicine, biostatistics, and healthcare systems.

Professional Experience

Biotech marketing and international market support

Jafron Biomedical

Marketing / International Market Support / Biotech

Current role
  • Support international marketing strategy, overseas market communication, and distributor-facing initiatives.
  • Promote marketing events and prepare professional communication materials for international audiences.
  • Develop training content that communicates product positioning, value propositions, and application scenarios.
  • Conduct market analysis to identify opportunities, regional needs, and competitive considerations.
  • Map key opinion leaders and market stakeholders to support strategic international market development.

Skills

Core capabilities

Market analysis International marketing Epidemiology Data analysis PowerPoint Excel R Python

Projects

Selected work

Overseas Market Expansion Support

Supported international market development through distributor communication, market research, and localized product education.

Training Material Development

Created structured materials for product training, clinical background education, and distributor onboarding.

Marketing Strategy Making

Supported marketing strategy development through market research, audience analysis, positioning, and communication planning.

Marketing Communication Support

Developed marketing-focused materials and communication support to strengthen product positioning and international outreach.

Contact

Let’s connect.